13 / 01 / 2012

Healthy Lifestyle’2011 – Rehabilitation and Preventive Treatment Facilities, Medical Aesthetics, Health Improvement and Products for Healthy Lifestyle


Russia’s main international scientific and practical forum for health care and social development – the Russian Health Care Week’2011 – was successfully held at Expocentre Fairgrounds on 5 - 9 December 2011.

The 5th Edition of the Healthy Lifestyle International Exhibition Rehabilitation and Preventive Treatment Facilities, Medical Aesthetics, Health Improvement and Products for Healthy Lifestyle has become a significant event within the 2011 Forum. The show gained the status of the independent event in 2007. It has been running under the auspices of the Russian Health Care Week Scientific and Practical Forum since the date of establishment.

The label of the Russian Union of Exhibitions and Fairs (RUEF) testifies to a high development of the event. Since 2007 the show has been holding at Expocentre Fairgrounds under the auspices of the Russian Chamber of Commerce and Industry.

Traditionally the main subjects of the show were rehabilitation and reversion to the healthy way of life.

The exposition included the modern health-improving and convalescent facilities, healthy lifestyle products, as well as physiotherapy facilities, sports and rehabilitation medicine equipment.

The Healthy Lifestyle section occupied a show floor of 15 316 sq. m and welcomed 241 companies from 18 countries: Germany, Spain, Italy, China, Latvia, Poland, Republic of Korea, Russia, Slovakia, Slovenia, the USA, Taiwan, Turkey, Ukraine, France, Croatia, Czech Republic and Japan.

The foreign companies such as Berkemann GmbH & CO. KG (Germany), Biologische Heilmittel Hell GmbH (Germany), Chirana Progress LTD (Slovakia), MEDI GmbH (Germany), Otto Boñk Service (Germany), Togy (Germany), Unbescheiden (Germany), Zimmer Medizinsysteme GmbH (Germany) etc., as well as Russian companies – ARMED TM, BEKARUS, MEDEXIM R, MALTRI, MIR TITANA, NPIPNIKAMED, ORTO-S, SIMS-2,LTD etc. put on display their newest products of the rehabilitation medicine.

The Deputy Minister of Health Care and Social Development of the Russian Federation Veronika I. Skvortsova pointed out that “today the Russian Health Care Week Forum and related exhibitions are the largest and most well-known shows in Russia for advanced achievements of scientific medicine and practical public health services which allows Russian and foreign leaders of the medical industry and pharmaceutics to display the latest technologies and equipment for human diseases diagnostics and treatment”.

V.I. Skvortsova stressed the fact that The Russian Health Care Week Forum and related exhibitions are a traditional meeting and dialogue point for scientists and experts of the industry, medical universities students and public health services organizers which are directly involved in realization of the Health Priority National Project”.

Sergey Tsyb, Director of Department for Chemical and Technological Complex and Bioengineering Technology of the Russian Ministry of Industry and Trade is confident that “this year your participation in the Healthy Lifestyle’2011 exhibition will become a great tool to establish strong business ties and to determine development priorities of industry enterprises. It will facilitate upgrade of Russian health care facilities thus enhancing the quality of medical service in Russia”.

Addressing the exhibitors on behalf of the Russian Chamber of Commerce and Industry and the President of the Russian Chamber of Commerce and Industry Sergey N. Katyrin, the Director of the Department for Exhibition, Trade Fair and Convention Activities of the Russian Chamber of Commerce and Industry Igor A. Korotin noted that the Zdravookhraneniye project is quite important for the development of the Russian health care industry. All the newest and innovative products of the health care and medicine are concentrated in it.

The Russian Health Care Week incorporated a number of scientific and practical events including the 6th International Scientific Conference SportMed’2011. According to the President of the Russian Association for Sports Medicine and Rehabilitation of Patients and Disabled, Chief Specialist for the sport medicine of the Russian Ministry of Health and Social Development Boris A.  Polyayev, the symbiosis of the largest industry exhibition Zdravookhraneniye and the professional congress events was absolutely reasonable. The specialists are permitted not only to listen to interesting reports on the development of the sports medicine, but also to see the new facilities and the latest achievements of the medical equipment.

The deputy director of the State Institution Center of National Teams and Sports Technology of the Moscow City Department of Physical Culture and Sports I. T. Vykhodets stressed that attention paid by the managers of the Forum to the sports medicine promote the improvement of sport in Russia. It is quite urgent on the threshold of the largest international sporting events, which will take place in Russia.

The Russian Health Care Week introduced all the topical sectors of the health care services, which are supported by the government programmes, said N. V. Ignateva, Executive Director of the Russian Association of Pharmacies Network. The exhibition is a platform for meetings and discussions concerning Russian health care service and statement of industries’ requirements.

The VI International Scientific Conference highlighting the current state of the elite sports medicine and its prospects SportMed’2011 had a great success.

The Conference was organized by the Federal Medical and Biological Agency, Federal State Institution Center for Physical Therapy and Sports Medicine of the Federal Medical and Biological Agency of Russia”, the Federal State Institution of Health care Services Hospital No. 169 of the Federal Medical and Biological Agency of Russia, the Russian Association for Sports Medicine and Rehabilitation of Patients and Disabled. The Conference was held with the support from and the participation of the Working Party of the Presidential Council for the Development of Physical Culture and Sport, Excellence in Sports, Preparation and Organisation of the 2014 Sochi 22nd Winter Olympics and 11th Paralympics, and the 2013 Kazan 27th Summer Universiade, the Russian Ministry of Health and Social Development, Olympic Committee of Russia, Paralympic Committee of Russia, the International Federation of Sports Medicine, the Federation of Sports Medicine Associations of the CIS countries and the Baltic states.

The conference involved the reports of the leading experts concerning rehabilitation and sports medicine, the latest methods of traumatotherapy, convalescent facilities, psychological and psychophysical preparation of the sportsmen. Alongside working sessions, master classes on sports massage and tapering in sports took place.

The second day of the conference was held under the auspices of the Day of the Russian-German Society of Sports Medicine “Doctors in sports medicine without borders”. The key topics were organization of sports medicine during sporting events and medical care of the sportsmen at the competitions. Among the speeches of the Russian scientists there were reports of the doctors of the German national teams in skiing, bobsleigh, swimming and snowboarding.

The Russian national Forum “Supply of medical equipment and products of medical purpose to the Prevention and Treatment Facilities. Strategy 2012” was held December, 6th and organized by the Imperia congress and exhibition company. The Forum attracted great attention of the vendor companies and ordering customers and brought together more than 200 delegates from 50 Russians cities and CIS countries. 80% of the exhibitors are owners and top-managers of the industrial manufacturers and distributors, as well as head doctors and leading experts of the purchasing departments.

The key subjects of the Forum were: the state plan for the regulation of procurement of equipment in 2012-2013, the features of the supplies to the budgetary and departmental health care facilities, modern methods of sales promotion.

The speech of Sergey Logachev, the Chief of Department of Medical Industry of the Department of the Chemical-Engineering Complex and Bioengineering Technology of Russian Ministry of Industry and Trade, aroused great interest at the plenary meeting. According to him, the significant change in 2012 will be the reduction of duty rates for medical equipment, because of the accession of Russia to the WTO. It will not provoke any significant changes on the market (71% of the market are occupied by foreign companies). Guzel Ulumbekova, the chairman of Association of Medical Societies for Quality, presented a detailed review of the Russian health care system condition today and forecast up to 2020. She noted that the main problems were the lack of investment from public sources (in 1,6 times), as well as deficit and insufficient skills among  medical personnel.

Sergey Dumchenko, the leading analyst of the “neoconomica” project of the expert consulting company NEOKON, notes that the year 2012 is believed to be stable for the industry (because of the political factors as well). Nevertheless, the allocated for the next 5 years fundings of the government budget for the purchases for Prevention and Treatment Facilities will naturally decrease because of the inflation. Such forecasts are connected with the prospect of the coming crisis, which will affect the market of medical equipment and products of medical purpose and will last for 5 years. Therefore, the competent suppliers, who communicate with the market participants, monitor changes in legislative, financial and economic sphere and implement the new sales tools will be able to maintain and increase the volumes in mid-term.

During the second session the suppliers received strategic data on the industry from the leading research and consulting companies (Goltsblat BLP, Ernst & Young (CIS) B.V., VSN-TRANSIT etc.). Much attention were paid to the reports about the changes in the rules of state purchases in view of the transition to a Federal contract system and customs regulations in the common economic space of Russia, Belarus and Kazakhstan. The audience discussed nearly every speech. All the discussions were held under the auspice of Aleksandra Tretyakova, the Chief Operation Officer of the International Medical Devices Manufacturers Association (IMEDA).

The third session devoted to b2b-marketing resulted in the recommendations for the delegates from the higher developed industries. Kseniya Kasyanova, the vice-president of the Kontakt-Ekspert consulting company, pointed out that the use of the modern marketing instruments, cases and technologies from different spheres can increase the sales on the medical equipment market.

The Forum ended with six round-table discussions designed as cocktail parties, where delegates were able to communicate in an informal atmosphere.

The delegates expressed interest in such regular platform for receiving important information and constructive dialogue with the colleagues and partners.

The exhibition included seminars, conferences and master classes on the subjects of the show.

The Healthy Lifestyle’2011 exhibition – Rehabilitation and Preventive Treatment Facilities, Medical Aesthetics, Health Improvement and Products for Healthy Life-Style had a great success. The exhibitors’ responses testify to this fact.

The Sales Manager of the Russian major firm Nikamed manufacturing the medical equipment, Mikhail Vikhtar, highly appreciated the exhibition at the Pavilion “Forum”. He noted that “the spacious and bright premise, the atmosphere of comfort and cleanness in spite of high attendance correspond to the exhibition theme”.

I.Trukhanov, Chief Commercial Officer of the Beka company – distributor of the western medicine equipment manufacturers on the Russian market – pointed out the availability of the special parking places and the entrances for the disabled on wheelchairs that not only correspond to the exhibition subject matter, but also “characterizes the perfect organization level and advertence to the visitors in the most positive way”.

The Healthy Lifestyle’2011 exhibition allowed specialists of the industry to learn the modern methods rehabilitation and preventive measures, means of aesthetic medicine and health technologies. The total visitor attendance made up 18 530.

The next Healthy Lifestyle’2012 international exhibition will be held on 3 – 7 December at the Expocentre Fairgrounds together with the Zdravookhraneniye’2012 exhibition within the Russian Health Care Week’2012scientific and practical forum. 

Expocentre Press Service


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